MediaCom has secured contracts with two noteworthy clients: Lidl and Sicín Sásta, a new product from Carton Brothers. The contracts will deliver total annual billings of €13 million. MediaCom will lead the media planning and buying operations for the two brands and will also utilise wider communications strategies to identify growth opportunities.
As a result of increased growth and in order to ensure its clients have access to a full range of expertise, MediaCom has expanded its operations by hiring four new executives, as well as making 11 internal promotions.
Heneghan was delighted to work with MediaCom to promote this impressive growth, which the company accomplished despite the challenges faced by the marketing industry as a result of the Covid-19 pandemic.
It was important when promoting the announcement of MediaCom's recent accomplishments to communicate the agency's 'People First, Better Results' culture, which it believes is integral to its success and that of its clients.