Navigating PR and Communications in the era of Humans vs. AI
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The rapid advancements in artificial intelligence (AI) have ignited a global debate about the future role of humans in various sectors, including public relations and communications. While AI offers unprecedented capabilities in data analysis, content creation, and audience targeting, human intuition, creativity, and emotional intelligence remain irreplaceable. This blog explores the evolving relationship between humans and AI and the impact on the PR and communications sector in the coming years.