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Client announcements during the 'New Normal'

Over the past few months, the media narrative has unsurprisingly focused on Covid-19 and related issues. As we approach the end of the summer period, organisations have adapted to the new normal as businesses continue to operate during the pandemic.

Over the past few weeks, the Heneghan team has worked closely with a number of clients across the health, renewable energy and financial sectors with a series of announcements and awareness campaigns, which have been well received by the media.

Below represents an overview of recent client initiatives and campaigns.

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At the start of August, SSE Renewables announced that its proposed 30.5MW Lenalea onshore wind project in Co. Donegal, a 50/50 joint venture project with partners Coillte Renewable Energy, received the green light for development after it provisionally won a contract for low carbon power in Ireland’s first competitive auction for onshore wind.

The announcement marked a significant development for the Donegal region and achieved strong coverage in regional and trade media.

 

 

Renewable energy PR

 

To celebrate Fertility Awareness Week with Sims IVF and Rotunda IVF, the team worked on the #BeKindWithYourWords campaign between 20th and 27th July.

An online survey, which was conducted in advance of the campaign, found that 86% of women have experienced a hurtful comment about their fertility or family status from a friend or family member. To shed light on the topic, we worked with Sims IVF and Rotunda IVF to identify and engage a suitable brand ambassador, Lottie Ryan.

The campaign aimed to raise awareness about how passing comments can be hurtful to someone that is currently going through fertility treatment or exploring their options.

Over the course of the campaign, fertility experts, examined the results of the survey, with feedback from over 600 women, and former patients provided advice about how to turn passing comments into supportive actions.

 

 

Healthcare PR campaign

 

At the end of June, the Heneghan team provided support to VentureWave Capital to announce the successful first close of a new fund “Impact Ireland”, which aims to invest in and build global ‘technology for good’ companies from Ireland.

The fund will take strategic stakes in up to 15 high growth potential and scaling Irish companies and investments ranging from €1 million to €25 million per company will be made.

The fund will target cloud-based technology companies in sectors including education, healthcare, food and agriculture, energy and the environment.

VentureWave Capital is headed up by Chairman Alan Foy and Managing Partner Kieran McLoughlin with a team of founding partners, executives and special advisors.

The announcement achieved significant media coverage across both national and international media.

Financial PR announcement