Our Work: Rentokil Initial

In 2020, Heneghan worked with Rentokil to further build on the positive media profile the company has achieved in previous years and to communicate with the public and its customers on important, current issues in its industry during the midst of the Covid-19 pandemic.

Michael O’Mahoney, Managing Director of Rentokil Initial Ireland, said: “We are extremely pleased with the successful outcome of our work with Heneghan to establish and maintain a strong share of voice in the media for Rentokil Initial. There have been a number of issues during the Covid-19 pandemic which have been relevant to the pest control and commercial hygiene industries, and our work with Heneghan has helped to ensure that we have provided commentary on these topics, and have been viewed by members of the media as reliable, go to experts in these areas.”

A variety of pest habits and behaviours were altered severely during the course of the coronavirus pandemic, which in turn altered how the pest and human population interacted. Rentokil Initial provided important advice and information to the public via the media on these altered pest habits and how to deal with them.

An example includes rodents venturing farther afield in search of food sources in the wake of the closing of restaurants and the elimination of a regular supply of food waste in urban areas, leading to increased levels of rodents entering businesses and homes. Business premises which lay vacant as a result of Covid-19 related restrictions were also subject to increased risks of pest infestations.

Heneghan and Rentokil Initial also worked together to promote information and advice from Initial on the issue of hygiene and best practice in this area, as well as the launch of a number of services and products. Among these was the launch of the company’s HygenicTouch Door Handle, an innovative solution to eliminate bacteria on one of the most used touch points in a home or business.