MediaCom has secured contracts with two noteworthy clients: Lidl and Sicín Sásta, a new product from Carton Brothers. The contracts will deliver total annual billings of €13 million. MediaCom will lead the media planning and buying operations for the two brands and will also utilise wider communications strategies to identify growth opportunities.

As a result of increased growth and in order to ensure its clients have access to a full range of expertise, MediaCom has expanded its operations by hiring four new executives, as well as making 11 internal promotions.

Heneghan was delighted to work with MediaCom to promote this impressive growth, which the company accomplished despite the challenges faced by the marketing industry as a result of the Covid-19 pandemic.

It was important when promoting the announcement of MediaCom’s recent accomplishments to communicate the agency’s ‘People First, Better Results’ culture, which it believes is integral to its success and that of its clients.

Ed Ling, Chief Growth and Operations Officer at MediaCom Ireland said: “We are delighted to be now working with Lidl and Carton Brothers. MediaCom continues to invest significant resources in developing its capabilities across the key areas of strategy, insight, digital, data and analytics to deliver campaigns and solutions for our clients during this ‘new normal’ period.

The agency’s success is underpinned by its ‘People First, Better Results’ culture, which means that putting staff first helps to ensure that clients get better service, smarter ideas and more effective campaigns. We place a strong emphasis on people and seek to provide every opportunity for growth. The internal promotions this year recognise the excellent contribution of our people and we are delighted to welcome the next generation of marketers to MediaCom Ireland with our four new executives.”